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|Title:||Student Spotlight: The Shape of Eye Candy to Come|
|Series/Report no.:||News from GBC Research and Innovation|
|Abstract:||Mike Doell of Ross + Doell , an industrial design and brand development company hired by Pure Fun!, came to George Brown’s School of Design looking for help in surveying Toronto’s retail stores in order to design an eye capturing candy shape. A CONII Proof of Principle grant was awarded to support two design students, Kimberley Pereira and Amy Wong, to scour 40 Toronto candy, grocery and convenience outlets in summer 2008, amassed extensive photo footage and catalogued 200 candy shapes and their packaging. The goal was to find out what’s there and what might be missing shape-wise. They designed a flash presentation to show the results to the client.|
|Description:||Student applied research story in PDF format.|
|Appears in Collections:||Research Publications|
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