Please use this identifier to cite or link to this item:
|Title:||Marketing Research and Business Planning for PlayLab|
|Abstract:||PlayLab came together with George Brown College school of Business to create a marketing and sales strategy for their services. Their objectives were to convert PlayLab's list of prospective clients to a usable client database, and devise a branding and marketing strategy that incorporates web and social media technology.|
|Description:||research and innovation project success story in .pdf format|
|Appears in Collections:||Business|
Files in This Item:
|playlab_success_01_print.pdf||2.48 MB||Adobe PDF|
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