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Title: Marketing Research and Business Planning for PlayLab
Authors: Jones, Erin
Keywords: busisness
success story
Issue Date: 10-Apr-2012
Abstract: PlayLab came together with George Brown College school of Business to create a marketing and sales strategy for their services. Their objectives were to convert PlayLab's list of prospective clients to a usable client database, and devise a branding and marketing strategy that incorporates web and social media technology.
Description: research and innovation project success story in .pdf format
Appears in Collections:Business

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