Please use this identifier to cite or link to this item: http://hdl.handle.net/10299/272
Full metadata record
DC FieldValueLanguage
dc.contributor.authorJones, Erin-
dc.date.accessioned2012-04-10T21:02:38Z-
dc.date.available2012-04-10T21:02:38Z-
dc.date.issued2012-04-10-
dc.identifier.urihttp://hdl.handle.net/10299/272-
dc.descriptionresearch and innovation project success story in .pdf formaten_US
dc.description.abstractPlayLab came together with George Brown College school of Business to create a marketing and sales strategy for their services. Their objectives were to convert PlayLab's list of prospective clients to a usable client database, and devise a branding and marketing strategy that incorporates web and social media technology.en_US
dc.subjectbusisnessen_US
dc.subjectmarketingen_US
dc.subjectPlayLaben_US
dc.subjectsuccess storyen_US
dc.titleMarketing Research and Business Planning for PlayLaben_US
Appears in Collections:Business

Files in This Item:
File Description SizeFormat 
playlab_success_01_print.pdf2.48 MBAdobe PDFThumbnail
View/Open


Items in Archive are protected by copyright, with all rights reserved, unless otherwise indicated.