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dc.contributor.authorJones, Erin-
dc.descriptionresearch and innovation project success story in .pdf formaten_US
dc.description.abstractPlayLab came together with George Brown College school of Business to create a marketing and sales strategy for their services. Their objectives were to convert PlayLab's list of prospective clients to a usable client database, and devise a branding and marketing strategy that incorporates web and social media technology.en_US
dc.subjectsuccess storyen_US
dc.titleMarketing Research and Business Planning for PlayLaben_US
Appears in Collections:Business

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